London named Europe's
most connected city
With a host of exciting new hotels, venues, restaurants, incentive experiences and transport links, Britain’s capital city continues to be a leading destination for European meetings and event planners.
London is the prime place for meetings and events (MICE) organisers thanks to its strong connections with the rest of the continent.
From leading international association meetings and exhibitions to top global brand events, 2019 is set to be another big year for the UK’s MICE industry, with booking data from London’s largest conference venue, ExCeL London, showing that the capital city is still a hot spot for European event and conference planners, with a 25% uplift in bookings from European clients so far this year.
Executive Director for Conferences and Events at ExCeL London, James Rees, said: “The number of high-profile associations and corporations that are now choosing London is an endorsement of the city’s position as a world-class location for meetings and events, as well as being a global centre for learning.”
London’s attractiveness as a place for global meetings and events has been further boosted by the news that it is the most connected city with Europe and the rest of the world. New research commissioned by the London Convention Bureau found that the UK serves more European and global flight destinations than any other European city.
According to RDC Aviation, which analyses city flight data, London has direct air connections to 401 destinations around the world and more connections with Europe (243 routes) than any other European city.
London’s connectivity with Europe is also strengthened by its high-speed train links, including Eurostar routes to cities in France, Belgium and the Netherlands.
Other new transport infrastructure such as the upcoming Northern Line extension and the launch of the Elizabeth Line will make it even easier for business travellers to get across London.